WEEK 1 - Welcome
3 Seconds to Engage
“The Hook”
EXAMPLES
“What kind of clients do we serve? Smart, Funny and Tortured”
“It’s an online resource for travellers with disabilities coming to Maui”
“Tacos, but made from dead people.”
8 Seconds to Educate
“Wow, that’s cool”
3o Seconds to close the sale
“I have to go,
but please follow up”
The Art of the Start
by
Guy Kawasaki
ASSIGNMENT DUE SEPTEMBER 7th:
Read Chapter 1
give life to your idea using 3-8-30
Complete exercise on Page 18 - (what is the meaning? What do you intend to disrupt, et al)
