WEEK 7 ~ BUSINESS MODELS (SE)

Assignment - WEEK 8: Designing a Socially Responsible Business Model

Objective:

In this assignment, you will define your business model in detail, identifying both a primary and secondary model. You will also analyze how your venture engages customers by activating dopamine, the limbic system, and FOMO. Lastly, you will explore how your model aligns with social responsibility and contributes to long-term impact.

Instructions:

Part 1: Define Your Business Model

• Primary Business Model: Identify and explain the core revenue-generating model for your venture. (E.g., Freemium, One-for-One, Subscription, etc.)

• Secondary Business Model: Describe an additional revenue model or strategy that supports sustainability and scalability.

• Justification: Why did you choose these models? How do they support financial viability and long-term growth?

Part 2: The Psychology of Engagement

Explain how your business activates one or more of the following psychological triggers:

1. Dopamine: What mechanisms in your model create anticipation, reward, or habitual engagement?

2. Limbic System: How does your brand build emotional connection and consumer loyalty?

3. FOMO: What strategies create urgency, scarcity, or exclusivity to drive action?

Part 3: Social Responsibility & Impact

• Mission & Values: How does your venture align with ethical business practices and sustainability?

• Stakeholders & Beneficiaries: Who benefits from your business? How do you balance profitability with impact?

• Long-Term Vision: How does your model contribute to social good over time?

Part 4: Innovation & Challenges

• Competitive Edge: What makes your venture unique? How does it stand out in the market?

• Potential Challenges: Identify possible risks in execution, customer adoption, or impact measurement. How will you address these challenges?