WEEK 9 ~ Corporate Social Responsibility

READING ASSIGNMENT

Building Brand Equity Through Corporate Societal Marketing

Six means by which CSM programs can help build brand equity:

  1. Building brand awareness

  2. Enhancing brand image

  3. Establishing brand credibility

  4. Evoking brand feelings

  5. Creating a sense of brand community

  6. Eliciting brand engagement

IF YOU’RE GOING TO DINE OUT…

IF YOU’RE GOING TO PURCHASE A GAME SYSTEM…

IF YOU’RE CONSIDERING LIFE INSURANCE…

While Gary’s delivery and content may strike a discordant note with the above content, it illuminates the power behind passion and establishing a powerful personal brand in today’s business landscape of social entrepreneurship and impact investing. Whether the subject is a single person influencer or a major corporation, a personal and authentic connection needs to be made to optimize the potential for the greatest engagement and highest possible return.

ASSIGNMENT

  • BUILD a deck for presentation - similar to the primo access example - this will be in front of class (1st round)

    • Devise an elevator pitch

    • SOCIAL MEDIA PLAN - Find like aesthetics and social media delivery systems that best represent your brand and could be the most effective in communicating your message

    • Revisit your executive summary and refine for a potential investor or stakeholder

    • Identify obstacles/advantages/top 3 potential partners

    • what is the passion play?

• Now revisit your choice for a sociaL ENTREPRENEURIAL ENTERPRISE FROM WEEK TWO - DOES IT HOLD UP TO THE RUBRIC ESTABLISHED IN THE READING? DO YOU WISH TO FIND A NEW ONE THAT NOW DELIVERS BETTER ON THE IDEA OF BRAND EQUITY THROUGH CORPORATE SOCIETAL MARKETING?