WEEK 7 -
COMPETITIVE POSITION

PAIN.png
1-swot-competitive-analysis.jpg

ASSIGNMENT

Submit to CANVAS by 10/20/22

PART 1

Identify your competition

  • Three companies

  • Market share or Annual Revenue

  • Online Footprint or Marketing Example (influencers, adverts, etc.)

PART 2

SWOT Analysis

Strengths:
1. What does your business do well?
2. Is your business strong in its market? (do research and support with evidence)
3. Does your business have a strong sense of purpose and the culture to support that purpose?

Weaknesses:
1. What does your business do poorly?
2. What problems could be avoided?
3. Are there any potential financial difficulties?

Opportunities:
1. Are industry tends moving upward? (do research, support with evidence, provide sources)
2. Do new markets exist for your products or services? (do research, support with evidence, provide sources)
3. Are there any new technologies you can exploit? (think about web-based or computer-based technologies)

Threats:
1. Who are your competitors? (be specific for your marketplace)
2. What are competitors doing well?
3. What obstacles do you face?
4. Are there troubling changes in your business environment such as technologies, laws, and regulations? (do research, support with evidence, provide sources)